In my experience there are 3 kinds of people in the world:
#1 The ones who buy everything, no matter what – after all, money to those who create value, right?
#2 The ones who pay for nothing, you can find anything online!
#3 And those who are willing to pay, but only if free alternatives are not delivering the desired outcome.
If you have been through some of my posts, you’ve noticed I have 2 kids.
Funny story: whenever Christmas, easter, birthday or any other gift-related holiday is coming up I get a call from my mother who asks about what to give to my kids. And, actually, so do many of my relatives. Turns out, if you care about kids, it is hard to find something awesome to give.
I grew up around the millennium. Back then CDs, tapes and Windows ME were omnipresent. If I wanted new music I had to drive to a shop and get it. If I wanted to build a website, I had the choice to either learn HTML or use Dreamweaver.
Today, everything is so much easier. SaaS products make our lives easier. Spotify gives me music on the go. WordPress … love it.
But it’s getting increasingly harder to keep track of all your subscriptions. Especially since trials are everywhere. The other day I figured I paid for a service I did not use because I forgot about the trial.
You know, copywriting can be quite intimidating. For me, it aways used to be something I suck at. I am not a writer, one of my teachers burned that into my head.
But that’s not the way it needs to. Copywriting can be learned. By practice and by simply learning.
There are different copywriting models. Every method has its own advantages. But there is something more fundamental: every time I practice I do the same thing – looking up a framework, copy/paste into WordPress, and ultimately open best practices for each stage.
I am one of those people who subscribe to 1000 newsletters. I have several email addresses and subscribe to everything which might get me some value for my problems: SEO blogs, growth hacking e-books, newsletter marketing. Catching my email is actually quite easy. But what this really means: information overflow!
There are services available who unsubscribe me from all my newsletters. I have used some, but with little success. And chances are you feel the same way.
It took me quite a while to figure out why: