All of us love shopping! Well, at least in one form or the other. Especially tempting: when discounts are involved. Everybody who got a Steam account feels my pain! Last year I bought (again) like 10 games, but none has been played so far.
When you buy on Amazon these items are either used, or just lie around. With digital products it is similar. The problem here though is much more complicated: out of sight, out of mind.
In my experience there are 3 kinds of people in the world:
#1 The ones who buy everything, no matter what – after all, money to those who create value, right?
#2 The ones who pay for nothing, you can find anything online!
#3 And those who are willing to pay, but only if free alternatives are not delivering the desired outcome.
If you have been through some of my posts, you’ve noticed I have 2 kids.
Funny story: whenever Christmas, easter, birthday or any other gift-related holiday is coming up I get a call from my mother who asks about what to give to my kids. And, actually, so do many of my relatives. Turns out, if you care about kids, it is hard to find something awesome to give.
Books are wonderful. They spur your imagination, keep your mind off things and ultimately help you relax.
For kids you can count the same benefits. Even more so it develops their creativity and helps them learn the language.
Despite all the advancements in technology, books have staid the same. They are written, printed and published to the masses.
But nowadays we expect products to be tailored to us, not the everybody. Mass customization is something books are still lacking.
This one is too obvious, banked for years in my Evernote folder, but still a great example for local business ideas:
An “Uber” for car washing.
I don’t really need to search for similar competitors – there should be plenty. But on the other side, there is plenty of room for this type of business. And here is why:
My daughters grows up polylingual. We speak English, Russian and German. For years, we had the troubles getting my big girl to the point where she speaks all of them. Struggling with 3 languages is normal though. But at some point, she was comfortable in Russian and German, but actively avoiding English. She understands everything, but she avoided speaking English at all.
I watched Big Bang Theory the other day (love that show!).
They had an interesting take on onto Raj’s job: finding stars.
After Sheldon & Raj found a meteor they decided to name it after their gilfriends.
So how comes this is not a yet thing?
This business idea is not quite future proof. But it’s something which bothers me for quite some time now.
Our family is multilingual. My kids grow up speaking English, Russian and German. Different languages on different days of the week (long story for another time).
We buy DVDs once in a while, at home or abroad, mostly kids movies, Disney, DreamWorks, this kind of style.
I was born and grew up in Austria. English is a language we learn quite early in school. But quite late we start mastering it. Just before I graduated from school I started watching movies in English. And you know what? They are sooo(!) much better than the German versions.
Yet, 99% of all movie theatres in Austria show national versions. And I bet, this is no different in many other countries.
I see many women nowadays taking care of their makeup on the subway, in the train or just on the go. What I notice is, even though they are being arts-and-crafty, they nearly always keep their phone in their hands.
Why not putting an iPhone/Smartphone multipurpose case in their hands. It could contain a lipstick, mirror, eyeliner and more. Of course, they need to be ultra slim in order to keep the case thin.
Joe Gebbia is one of the founders of AirBNB. Fantastic entrepreneur and great speaker!
You see here a TED talk he gave recently. At around 5:30 he starts an interesting experiment.
If you haven’t watched it, go ahead first! And then continue reading – I don’t want to spoil anything!
I love Evernote. I have been using it for years. Easy to use, and in many cases replaces my brain. There might have been countless situations where I just looked something up in Evernote instead of actually remembering. 🙂