All of us love shopping! Well, at least in one form or the other. Especially tempting: when discounts are involved. Everybody who got a Steam account feels my pain! Last year I bought (again) like 10 games, but none has been played so far.
When you buy on Amazon these items are either used, or just lie around. With digital products it is similar. The problem here though is much more complicated: out of sight, out of mind.
Tipping a waiter is normal, right? If the service was great, this is the normal thing to do. Showing appreciation to someone in a service job is important in most countries. Yet, if you think about it, waiters are pretty much the only professions you tip. How comes?
In my experience there are 3 kinds of people in the world:
#1 The ones who buy everything, no matter what – after all, money to those who create value, right?
#2 The ones who pay for nothing, you can find anything online!
#3 And those who are willing to pay, but only if free alternatives are not delivering the desired outcome.
If you have been through some of my posts, you’ve noticed I have 2 kids.
Funny story: whenever Christmas, easter, birthday or any other gift-related holiday is coming up I get a call from my mother who asks about what to give to my kids. And, actually, so do many of my relatives. Turns out, if you care about kids, it is hard to find something awesome to give.
I grew up around the millennium. Back then CDs, tapes and Windows ME were omnipresent. If I wanted new music I had to drive to a shop and get it. If I wanted to build a website, I had the choice to either learn HTML or use Dreamweaver.
Today, everything is so much easier. SaaS products make our lives easier. Spotify gives me music on the go. WordPress … love it.
But it’s getting increasingly harder to keep track of all your subscriptions. Especially since trials are everywhere. The other day I figured I paid for a service I did not use because I forgot about the trial.
So this might be a Deja Vu. A couple of weeks ago I talked to you about an uber for shop assistants. The idea behind it was: get somebody to help you if you have questions.
Last weekend, after I spent some time with my cousin who works in a large furniture shop, I came to the conclusion that I was thinking too complicated. Yes, being able to call somebody is very relevant. But very often you just need an interaction. And this, as quickly as possible.
You know, copywriting can be quite intimidating. For me, it aways used to be something I suck at. I am not a writer, one of my teachers burned that into my head.
But that’s not the way it needs to. Copywriting can be learned. By practice and by simply learning.
There are different copywriting models. Every method has its own advantages. But there is something more fundamental: every time I practice I do the same thing – looking up a framework, copy/paste into WordPress, and ultimately open best practices for each stage.
Books are wonderful. They spur your imagination, keep your mind off things and ultimately help you relax.
For kids you can count the same benefits. Even more so it develops their creativity and helps them learn the language.
Despite all the advancements in technology, books have staid the same. They are written, printed and published to the masses.
But nowadays we expect products to be tailored to us, not the everybody. Mass customization is something books are still lacking.
This one is too obvious, banked for years in my Evernote folder, but still a great example for local business ideas:
An “Uber” for car washing.
I don’t really need to search for similar competitors – there should be plenty. But on the other side, there is plenty of room for this type of business. And here is why:
We live in an on-demand world. Everything we do needs to fit our schedule. This is the main reason why messaging/email became so popular – because we can control when and where we want to reply.
The “Uber for X” model became so popular, there is Uber for pizza, Uber for cleaning, even Uber for bodyguards.
One of the situations I really do need an Uber, I barely find one on the marked: shop assistants!
My daughters grows up polylingual. We speak English, Russian and German. For years, we had the troubles getting my big girl to the point where she speaks all of them. Struggling with 3 languages is normal though. But at some point, she was comfortable in Russian and German, but actively avoiding English. She understands everything, but she avoided speaking English at all.
I watched Big Bang Theory the other day (love that show!).
They had an interesting take on onto Raj’s job: finding stars.
After Sheldon & Raj found a meteor they decided to name it after their gilfriends.
So how comes this is not a yet thing?
Humans are creatures of habit. We know that. I know that! But I never really paid attention. The habit sneaks up on you when you pay attention to detail. The other day I noticed that I when I have a specific task, let’s say, read news, I tend to go through a small routine. I open a website, check it out, then open the next one, and the next one. Repeating until I am done with checking news. I do this every day. And not just news!
I am one of those people who subscribe to 1000 newsletters. I have several email addresses and subscribe to everything which might get me some value for my problems: SEO blogs, growth hacking e-books, newsletter marketing. Catching my email is actually quite easy. But what this really means: information overflow!
There are services available who unsubscribe me from all my newsletters. I have used some, but with little success. And chances are you feel the same way.
It took me quite a while to figure out why:
Let me start by saying that I love my kids! Kids need our love and constant attention. But the world still keeps spinning. Things come up you need to take care of. That doesn’t always get along. My wife and I were often wondered what other parents do when a sudden call or a meeting which cannot be postponed comes in. For many people, the solution is quite simple: grandparents!